Understanding the future form of retail

A popular design challenge that has caught tailwind since the global pandemic- retail space.

Framing: Observing through the lens of ‘data’

Donald Norman’s Things That Make Us Smart gave me the perspective to observe the world through the lens of data/information. Digital, Physical, Cognitive artifacts we interact with allow us to experience information so that we can make our own interpretation and subsequently make a decision based on that interpretation.

Problem: What does the future of fashion commodities look like?

Many companies seemed to quickly expand there channels/avenues of sale to appeal to a wider audience. In fact there was a rise in retail during September 2020 after an economic stimulus and slowly recovering economy galvanized the market. But prospects are not as high as the impacts of COVID-19 are still uncertain.

Phenomenon: Could we explore the closet as a touchpoint to experience a brand’s mission/vision?

Either physical or digital, a consumer’s decision to buy clothing is no longer static. This means that price and brand loyalty are no longer the primary factors that lead to actual sales. Today’s audience are seeking for values beyond the dollar to dollar price, and companies like Patagonia have demonstrated that there is a different level of impact that an organization can bring through transforming the way(form) in which the company communicates with its stakeholders.